Dear Carrboro Business Alliance (CBA) Members, 

On behalf of your CBA Leadership Council, which is more than a dozen members who convene monthly to advance the mission of the CBA, please know that the CBA accomplished the following in 2022: 

• Hosted the All Business Briefing with the Town of Carrboro in April at Carrboro Town Commons.
  
  
• Advocated for more parking in the 203 Project, which was successfully added and approved in March 2022, and advocated for the mitigation of disruption during construction in October 2022.
  
  
• Conducted a #BuyLocal campaign in February, called For the Love of Carrboro, and used #CarrboroLove.
  
  
• Issued a statement and action plan from the Chair of the CBA regarding the Racially-charged Incident at Present Day on Main
  
  
• Launched a new CBA Diversity, Equity, Inclusion, and Belonging Committee.
  
  
• Coordinated monthly CBA Leadership Council Meetings and three different monthly committee meetings that included several guest speakers.
  
  
• Led Carrboro Cheer 2022 presented by Carr Mill Mall and Weaver Street Market with support from the Town of Carrboro and Piedmont Health. Activities kicked-off on Small Business Saturday (11/26/2022), continued through the holiday parade on 12/3 and through the entire holiday season and featured the #CarrboroCheer Gift Guide, which featured more than 50 #BuyLocal gift ideas and generated more than 400 page views and a 3:20-dwell time. Carrboro Cheer also featured 150 #BuyLocal Swag Bags, which were distributed at the Carrboro Farmers’ Market on Small Business Saturday. Carrboro Cheer was promoted in Chapel Hill Magazine with a full-page ad, a proclamation from the Mayor received by Sheila Dalton, a press release that was distributed to 2,000 community leaders, robust daily social media on Facebook, twitter, and Instagram, and amplified on Local Cyber Monday and Local Giving Tuesday. 

As you know, the CBA was founded in 2014 on the shared belief that "local matters." The alliance is now includes more than 100 local businesses collaborating to help Carrboro thrive. The CBA is governed by an active Leadership Council and several committees, and all members are Carrboro-serving enterprises. If you would like to get more involved in the CBA in 2023, contact me, Katie Loovis, at 919-696-0781. Those who are not yet members can join here. 

Kindly,

Katie