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Chamber Briefing with UNC Athletics re: New NCAA Ruling

Tuesday, July 13, 2021 (12:30 PM - 1:30 PM) (EDT)


View Presentation from UNC Athletics

What: Chamber briefing with UNC Athletics for local employers re: the new NCAA ruling that permits the hiring of UNC student-athletes for non-UNC promotional activities 

When: Tuesday, July 13, 2021 from 12:30-1:30pm

Why: To provide local employers real-time clarity on the do’s and don'ts related to this new rule.  


How: via Zoom (Register to receive the link) 

More: The guidance for this new rule is still being determined, but generally student-athletes can receive compensation or discounts for the use of their name, image, and/or likeness (i.e., NIL) in the promotion of products or services, such as through television and radio advertisements, social media posts, and personal appearances, effective July 1, 2021. 

Background: Scroll down for a letter from UNC Athletics explaining the new rule. 

Contact: Katie Loovis, Chamber Vice President for External Affairs,, (919) 696-0781 (cell).  


Message to: Members of The Chamber For a Greater Chapel Hill-Carrboro
From: UNC Athletics
Date: June 30, 2021
Subject: Name, Image, and Likeness

Chapel Hill Community Member:

It is an exciting time to be a Tar Heel as we continue to enjoy the successes of our student-athletes.

As you have likely heard, the NCAA has recently adopted rules that permit a student-athlete to use his or her name, image, or likeness (NIL) in non-institutional promotional activities and to receive compensation for such activities provided the student-athlete does not receive compensation for athletics performance or participation as an inducement for enrollment. Compensation for the use of NIL may include discounts or special arrangements.

Prospective and Current Student-Athletes CAN:

  • Appear in television advertisements for commercial products or services.
  • Appear in print or social media advertisements for commercial products or services.
  • Make personal appearances to promote commercial products or services (e.g., appearance at a commercial establishment).
  • Be a social media influencer (compensation for social media activity/posting).

Prospective and Current Student-Athletes CANNOT:

  • Have an agreement without quid pro quo (e.g., compensation for work not performed).
  • Be provided or offered compensation contingent upon initial or continued enrollment at UNC.
  • Be compensated contingent upon a specific athletic performance or achievement (e.g., financial incentives based on points scored). Athletic performance may enhance a student athlete’s NIL value, but athletic performance may not be the “consideration” for NIL compensation.

With success comes a significant responsibility. A critical component of continuing our success is maintaining institutional compliance with NCAA and Atlantic Coast Conference (ACC) rules and regulations.  Please do not hesitate to contact me directly with any questions you have about the way NCAA rules now permit our student-athletes to partner with your business. GO HEELS!


Marielle vanGelder
Associate Athletic Director/SWA
University of North Carolina

Event Contact
Katie Loovis
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Tuesday, July 13, 2021 (12:30 PM - 1:30 PM) (EDT)
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