Carrboro Cheer

Saturday, November 27, 2021


Carrboro Cheer presented by Carr Mill Mall

What: Carrboro Cheer is your invitation to spread cheer and support local Carrboro businesses this holiday season!

When: Kicking off on Small Business Saturday (11/27/2021); spreading cheer and local love on Local Cyber Monday (11/29/2021), Local Giving Tuesday, (11/30/2021), the ArtsCenter Elf Market (12/04/2021); and amplifying buy local Carrboro holiday shopping deals and discounts throughout the season with the online Carrboro Cheer Gift Guide.

Why: To make it easy and fun to shop small for all your holiday gift buying, experience the Carrboro feel free spirit, and support your local Carrboro merchants and community.

Where: Carrboro, North Carolina (and online!)


  • Shoppers: Visit to learn more and shop the online Carrboro Cheer Gift Guide (Note: The 2021 Carrboro Cheer Gift Guide will launch prior to Small Business Saturday).
  • Merchants: Submit a gift option that you would like to promote through the online Carrboro Cheer Gift Guide (Free for CBA members, $150 for non-members). Product Submission Form

Calendar of Cheer: While the holidays may look a little different again this year given the Coronavirus, there are several opportunities to have safe and positive shopping experiences that support local Carrboro businesses and the Carrboro community.

  • November 27:  Small Business Saturday - Stop by the CBA table at the Carrboro Farmers’ Market from 9-10am for a complimentary gift bag featuring local samples, coupons, and gift cards from local businesses distributed with our friends from The Chamber.
  • November 29: Local Cyber Monday - Join the CBA in making it local Cyber Monday.
  • November 30: Local Giving Tuesday - Join the CBA in supporting local charities.
  • December 12 & 13: The ArtsCenter Elf Market - The annual holiday craft market is in a socially-distanced format at University Place in Chapel Hill.

About Carrboro Cheer: Carrboro Cheer is an annual initiative coordinated by the Carrboro Business Alliance (CBA) to spread cheer and support local Carrboro businesses all season long. Carrboro Cheer 2021 is presented by Carr Mill Mall with support from the Town of Carrboro Tourism Development Board and The Chamber For a Greater Chapel Hill-Carrboro. Carrboro Cheer kicks off on Small Business Saturday with a table at the Carrboro Farmers’ Market and continues all season long with emphasis on online local purchases on Cyber Monday, support for local charities on Giving Tuesday, support of local artisans at the ArtsCenter Elf Market, and ongoing features of uniquely Carrboro gift ideas through the online Carrboro Cheer Gift Guide. View the 2020 Carrboro Cheer Poster [PDF] and stay tuned for the 2021 poster.

About the Carrboro Cheer Gift Guide: The 2021 Carrboro Cheer Gift Guide will showcase dozens of curated, uniquely Carrboro gift ideas for the holiday shopping season. The gift ideas will include Covid-conscious safe purchasing, pick-up, and quick delivery options. The 2020 Carrboro Cheer Gift Guide featured six gift lists: 1. Uniquely Carrboro, which featured Carrboro-branded gift options, such as the “I’m Openly Carrboro” t-shirt from This + That Gift Gallery and the signature, scratch-made Chipotle Salsa sold by the jar from Carrburritos Taqueria; 2. One-Click Wonders, which featured Carrboro gifts available for safe and easy purchase online, such as a Coffee Gift Box from Carrboro Coffee Roasters and the Five Fragrance Gift Pack from The Fragrance Shop; 3. Gifts around $15, which featured affordable treasures, such as a 32-ounce growler of craft beer from Craftboro Brewing Depot and candles made by Black-owned businesses and sold in the gift shop at Weaver Street Market; 4. Gifts to Savor, which featured flavorful gifts of Carrboro, including food, beer, and wine, such as the molasses ginger cookies from Neal’s Deli and artisanal offerings from Glasshalfull Mercantile; 5. Gifts to Delight, which featured presents from Carrboro’s many gift shops and stores, such as the new cozy-chic “Barefoot Dreams” collection from Sofia’s Boutique and the handcrafted aromatic wood wind charmer and spinner from a local vendor at the Carrboro Farmers’ Market; and 6. Gifts to Experience, which featured Carrboro experiences that can be gifted, such as a pottery or painting class from The ArtsCenter and a salt soak experience from Arete Float Tank and Personal Optimization Studio.

About Small Business Saturday: Small Business Saturday is a national movement launched in 2010 by American Express and supported by local communities across the country. The Carrboro Business Alliance is recognized as a Small Business Saturday Neighborhood Champion for outstanding efforts to bring the community together with events and activities on Small Business Saturday and throughout the year. Last year, Carrboro Mayor Lydia Lavelle declared proclaimed Small Business Saturday said, “This year, more than ever, supporting our local businesses is even more necessary to their survival; support is easily accomplished in-person or virtually, and by purchase of items or by gift cards for future use. I urge all Carrboro residents to make an extra effort to support our local businesses in Carrboro on this day, especially during this challenging year.”

About the Small Business Saturday Booth and Gift Bags: The CBA will host a table at the Carrboro Farmers’ Market on Small Business Saturday (11/27/20) from 9-10am and distribute ~100 complimentary Small Business Saturday Gift Bags (while supplies last!). This is open to the public and all masked-up guests are welcome. Last year, the gift bags included: Coffee samples from Carrboro Coffee Roasters; Koozies from Carrburritos Taqueria; Handmade soaps from Womancraft Gifts; Gift cards from Weaver Street Market and Carrboro Coffee Roasters; Coupons from Ali Cat Toys, The ArtsCenter, CommunityWorx, The Fragrance Shop, My Muses Card Shop, Sofia’s Boutique, and Womancraft Gifts; Relocation Guides from The Chamber; Stickers from The Chamber and Small Business Saturday; and one lucky Small Business Saturday shopper received a $100 gift card to any store in Carr Mill Mall.

About the CBA: The Carrboro Business Alliance (CBA), founded in 2014 on the shared belief that "local matters," is now more than 100 local businesses collaborating to help Carrboro thrive. The CBA mission is to 1) connect members with information and customers, 2) promote members and the Carrboro community, and 3) represent local business interests with policy makers. Follow the CBA on Facebook, Instagram, and Twitter, and join the conversation with #LocalMatters.

About CBA Founding Funders: The success of the CBA was made possible by CBA Founding Champions: Carr Mill Mall, The Chamber For a Greater Chapel Hill-Carrboro, and the Town of Carrboro; and CBA Founding Investors: Atma Hotel Group, Carrboro Creative, Chapel Hill Tire, Coastal Credit Union, CommunityWorx, Duke Energy, Eller Capital Partners, I-40 Films, New Media Campaigns, Weaver Street Market, and Wrenn Works.

Contact: For questions about Carrboro Cheer, contact CBA staff support, Katie Loovis, at (919) 696-0781 (cell) or

Event Contact
Katie Loovis
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Saturday, November 27, 2021
Throughout the month of December
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