BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:Europe/Moscow BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=1;BYDAY=1WE DTSTART:20140101T000000 TZOFFSETFROM:0300 TZOFFSETTO:0400 TZNAME:Russia TZ 2 Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=-1SU DTSTART:20140101T000000 TZOFFSETFROM:0400 TZOFFSETTO:0300 TZNAME:Russia TZ 2 Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Moscow:20140331T200000 DTEND;TZID=Europe/Moscow:20140401T153000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:2014 April Tech Tuesday DESCRIPTION:Marketing yourself online is continuing to become more and more challenging as more platforms pop up every few months. With so many channels to juggle\, how can a business continue to find success marketing themselves online? And how can they do so without breaking the bank? In this session\, Jason Yormark\, a 20 year veteran in digital marketing shares how content marketing is the foundation for all digital marketing success\, and what you can do to help drive digital reach\, engagement and ultimately more business leads in your direction.\n \nIn this session\, Jason will cover:\n What is exactly content marketing\, and how do we get started?\n How to effectively incorporate a blogging strategy into your digital marketing efforts\n Paid vs. organic marketing\, and why the latter is increasingly more important\n Facebook pitfalls and how to avoid them\n How social plays into your search results\, and why it's important to be there\n The critical importance of knowing your audience and utilizing targeting in your paid efforts\n\nAbout Jason Yormark\n\nJason is a 20-year veteran of digital marketing focusing on social media\, search\, and content marketing strategies that help businesses be more successful online. Jason owns Studio 9\, a digital marketing and creative agency that offers complete digital marketing solutions for businesses. Prior to Studio 9\, Jason spent 5 years at Microsoft leading social media and search strategies for product lines including Microsoft Advertising\, Office for Mac & Office for Windows\, and 2 years building a marketing and creative team at Strategies 360\, a leading PR firm in Seattle. Jason speaks at numerous conferences on digital marketing across the US\, and was also named #30 on Forbes 2012 Top Social Media Power Influencers list. You can learn more about Jason and his firm\, Studio 9 or on his personal blog. X-ALT-DESC;FMTTYPE=text/html:
Marketing yourself online is continuing to become more and more challenging as more platforms pop up every few months. With so many channels to juggle\, how can a business continue to find success marketing themselves online? And how can they do so without breaking the bank? In this session\, Jason Yormark\, a 20 year veteran in digital marketing shares how content marketing is the foundation for all digital marketing success\, and what you can do to help drive digital reach\, engagement and ultimately more business leads in your direction.
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\nAbout Jason Yormark
\nJason is a 20-year veteran of digital marketing focusing on social media\, search\, and content marketing strategies that help businesses be more successful online. Jason owns Studio 9\, a digital marketing and creative agency that offers complete digital marketing solutions for businesses. Prior to Studio 9\, Jason spent 5 years at Microsoft leading social media and search strategies for product lines including Microsoft Advertising\, Office for Mac &\; Office for Windows\, and 2 years building a marketing and creative team at Strategies 360\, a leading PR firm in Seattle. Jason speaks at numerous conferences on digital marketing across the US\, and was also named #30 on Forbes 2012 Top Social Media Power Influencers list. You can learn more about Jason and his firm\, Studio 9 or on his personal blog.