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The Chamber’s Re-branding Wins Communication Excellence Award

Member News CEO Statement Partnership for a Sustainable Community

Winston-Salem, NC – The successful rebranding of the Greater Chapel Hill-Carrboro Chamber of Commerce to The Chamber For a Greater Chapel Hill-Carrboro – complete with new name, tagline, and logo – earned the 2019 Communications Excellence Award from the Carolinas Association of Chamber of Commerce Executives (CACCE). The award recognizes the most outstanding communications campaign by a chamber of commerce throughout North and South Carolina. 


“We are so excited to receive this prestigious award from CACCE,” said Chamber President and CEO, Aaron Nelson. “Our 1,000 members have a big vision for our shared path ahead. Thanks to our member, Rivers Agency, this contemporary new brand reflects our vision and captures our collective warmth, strength, and effectiveness.” 



Fast Facts on the New Brand 
  • Name & Tagline: The Chamber For a Greater Chapel Hill-Carrboro
  • Logo: Central circle surrounded by a series of concentric C shapes, which represents The Chamber's home as Chapel Hill and its work radiating out into the greater community (Carrboro, Orange County, Chatham and beyond). 


To create the new brand, The Chamber worked in partnership with the Rivers Agency – a full-service integrated marketing firm based in Chapel Hill with world class clients including Bausch & Lomb and CREE. The process included more than a year of board retreats, membership surveys, and discussions with key stakeholders, as well as consideration of more than two dozen creative concepts. The Chamber Board and staff selected and introduced the new brand to the full membership at the 2019 Annual Meeting with an exciting 45-second video and further promoted it in a press release


CACCE Communication Award Entries were judged based on originality, design and quality, and results achieved. The entries reflected communication efforts taken or completed during the past 18 months. The award was presented yesterday during the CACCE Staff Leadership Development Conference at the Marriott in Winston-Salem, NC. 


About CACCE:CACCE is the professional development organization dedicated to improving the educational opportunities for chamber of commerce executives and staff members in North Carolina and South Carolina. CACCE equips chamber of commerce professionals with leadership skills and tools to build innovative chambers. The organization was formed in 1994 when the North Carolina and South Carolina state chamber associations merged. Learn more at


About The Chamber: The Chamber For a Greater Chapel Hill-Carrboro is a membership organization that serves and advances the business interests of Greater Chapel Hill, including the Towns of Chapel Hill and Carrboro as well as southern Orange, northern Chatham, and southwest Durham counties. The Chamber's network is growing with nearly 1,000-member enterprises that employ more than 95,000 workers throughout the region. Together with its network, The Chamber is committed to building a sustainable community where business thrives. Members count on The Chamber to connect them with key people, information, and resources; advocate for local business interests; promote members, community, and quality of life; and help members save money. Learn more at






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